Thursday, 15 December 2011
Thursday, 8 December 2011
Thursday, 1 December 2011
Trends Analysis
Before we finalised any ideas for our horror film i decided it would be a good idea to see what has been popular amongst people in the UK in the past year. As we were thinking about doing a psychological film mixed with posession i searched for 'possessed'; as you can see from the above image, in the past year possessed has shot right up, almost doubling the ratings from the end of 2010.
Opening Titles Analysis
Dawn of the Dead
We see clips of people, covered in blood and obviously possessed from the very beginning of the opening titles, with the Director and name of the film etc written in blood red, bursting out to us as they disappear off screen; we also hear people screaming and voiceovers discussing whether it is a virus which we later find out is at a news conference. We then go on to see distorted TV's broadcasting the conference with clips of cells mutating and more possessed people. From these opening titles we are instantly drawn into wanting to find out what it is that they are so concerned about, leading us to carry on watching the film. From the blood written titles we are aware that there may be a lot more to come.
Halloween
The high pitched creepy music of the opening titles for Halloween instantly puts us on edge, although the titles aren't written in a particularly scary font, the simplicity of the beginning still creates tension. As the flickering dim glow of the creepy pumpkin becomes brighter and the music louder the tension grows. As the titles go on the camera slowly zooms in to the eye carved into the pumpkin, still flickering dimly, all the time building the tension more and more. With halloween being a night a lot of people are naturally scared of, and the creepy smile carved into the pumpkin, with the music slowly building throughout there is a lot of tension built even before the film has begun.
We see clips of people, covered in blood and obviously possessed from the very beginning of the opening titles, with the Director and name of the film etc written in blood red, bursting out to us as they disappear off screen; we also hear people screaming and voiceovers discussing whether it is a virus which we later find out is at a news conference. We then go on to see distorted TV's broadcasting the conference with clips of cells mutating and more possessed people. From these opening titles we are instantly drawn into wanting to find out what it is that they are so concerned about, leading us to carry on watching the film. From the blood written titles we are aware that there may be a lot more to come.
Halloween
The high pitched creepy music of the opening titles for Halloween instantly puts us on edge, although the titles aren't written in a particularly scary font, the simplicity of the beginning still creates tension. As the flickering dim glow of the creepy pumpkin becomes brighter and the music louder the tension grows. As the titles go on the camera slowly zooms in to the eye carved into the pumpkin, still flickering dimly, all the time building the tension more and more. With halloween being a night a lot of people are naturally scared of, and the creepy smile carved into the pumpkin, with the music slowly building throughout there is a lot of tension built even before the film has begun.
Bullet points of ideas
Rather than doing a mind map of ideas we found it far easier to simply bullet point them under initial headings.
Genre;
Psychocological
Slasher
Thriller
Ghost
Zombie
Horror
Warewolf
Vampire
Experimental
Shot Types;
Close ups
Extreme close ups
Establishing shot (maybe at the beginning to show the location fully)
High angle
Low angle
Editing;
Fast pace transitions
Flickers
Music;
Dark
Creepy
Tense
Heartbeat
Creaking
Subtle
Locations;
A park,
Abandoned warehouse,
Dark alleyway,
House,
Hospital,
Woodland area.
Characters;
Stereotypes
Contradict ideologies (young girl is the threat)
Stick to ideologies (middle aged man is the threat, young girl is the victim)
Clothing;
Natural
Nothing out the ordinary
Relatable
Genre;
Psychocological
Slasher
Thriller
Ghost
Zombie
Horror
Warewolf
Vampire
Experimental
Shot Types;
Close ups
Extreme close ups
Establishing shot (maybe at the beginning to show the location fully)
High angle
Low angle
Editing;
Fast pace transitions
Flickers
Music;
Dark
Creepy
Tense
Heartbeat
Creaking
Subtle
Locations;
A park,
Abandoned warehouse,
Dark alleyway,
House,
Hospital,
Woodland area.
Characters;
Stereotypes
Contradict ideologies (young girl is the threat)
Stick to ideologies (middle aged man is the threat, young girl is the victim)
Clothing;
Natural
Nothing out the ordinary
Relatable
artofthetitles.com
After looking at the site' art of the titles' we started thinking about the type of fonts we wanted that would suit our horror film, or horror films.
We found some examples of fonts that we particularly liked and thought would be appropriate to the horror genre. However some of these would not be available for use to us, but we decided they would give us a good idea of the fonts we would like to use for our film.
We found some examples of fonts that we particularly liked and thought would be appropriate to the horror genre. However some of these would not be available for use to us, but we decided they would give us a good idea of the fonts we would like to use for our film.
Thursday, 24 November 2011
Questionnaire
We went out and asked people a number of questions to try and find out certain information before making any solid decisions about our own film.
We asked 10 people in total (5 males and 5 females) which their favourite genre of horror film was, with half of them preferring psychological films, 3 of them zombie and 2 slasher, the majority of them seemed to agree that the best part f films was the suspense and climax leading up to the events - especially when in a relatable location - and the beginning/conversations were the worst when nothing was happening.
From looking at the results of our questionnaire we plan to have as little unneeded conversation as possible, creating as much suspense with our ideas.
We asked 10 people in total (5 males and 5 females) which their favourite genre of horror film was, with half of them preferring psychological films, 3 of them zombie and 2 slasher, the majority of them seemed to agree that the best part f films was the suspense and climax leading up to the events - especially when in a relatable location - and the beginning/conversations were the worst when nothing was happening.
From looking at the results of our questionnaire we plan to have as little unneeded conversation as possible, creating as much suspense with our ideas.
UK Council report
How popular is Horror at the box office?
By average box office gross, Horror films are the fifth least popular genre in cinema.
Who are the main groups who visit the cinema?
According o the report that we have looked at, the main groups that visit the cinemas are people between the ages of 15-24 as they make up 30% of the audience.
How much did each Horror film make at the box office?
According to the reports Horror films made about £11,625
What horror films were most popular?
Paranormal activity 2 was the most popular horror film
The Wolf-man was the most popular british horror film
The independent british horror film that was most popular was Cherry tree lane.
By average box office gross, Horror films are the fifth least popular genre in cinema.
Who are the main groups who visit the cinema?
According o the report that we have looked at, the main groups that visit the cinemas are people between the ages of 15-24 as they make up 30% of the audience.
How much did each Horror film make at the box office?
According to the reports Horror films made about £11,625
What horror films were most popular?
Paranormal activity 2 was the most popular horror film
The Wolf-man was the most popular british horror film
The independent british horror film that was most popular was Cherry tree lane.
Thursday, 17 November 2011
Target audience Research-Fright Night
These are the user ratings taken from IMBD.com for the film Fright night. Looking at the graphs we can see that the film was popular with Females, Specifically under the age of 18.
| Votes | Average | |
| Males | 7,440 |  6.7 |
| Females | 2,530 |  7.2 |
| Aged under 18 | 574 |  7.7 |
| Males under 18 | 341 | 7.6 |
| Females under 18 | 229 | 7.7 |
| Aged 18-29 | 6,210 | 7.0 |
| Males Aged 18-29 | 4,541 | 7.0 |
| Females Aged 18-29 | 1,625 | 7.2 |
| Aged 30-44 | 2,705 | 6.5 |
| Males Aged 30-44 | 2,117 | 6.4 |
| Females Aged 30-44 | 553 | 6.9 |
| Aged 45+ | 512 | 6.3 |
| Males Aged 45+ | 393 | 6.2 |
| Females Aged 45+ | 114 | 6.9 |
| Top 1000 voters | 83 | 6.4 |
| US users | 3,840 | 7.0 |
| Non-US users | 4,822 | 6.6 |
Target audience Research-The Thing
These are the user rating retrieved from IMDb.com. From these we can see that it was most popular with Males under the age of eighteen.
Votes | Average | |
| Males | 82,799 | 8.2 |
| Females | 6,852 | 7.6 |
| Aged under 18 | 1,175 | 8.7 |
| Males under 18 | 1,038 | 8.7 |
| Females under 18 | 130 | 8.6 |
| Aged 18-29 | 47,636 | 8.3 |
| Males Aged 18-29 | 44,034 | 8.3 |
| Females Aged 18-29 | 3,383 | 7.8 |
| Aged 30-44 | 33,309 | 8.2 |
| Males Aged 30-44 | 30,730 | 8.2 |
| Females Aged 30-44 | 2,247 | 7.8 |
| Aged 45+ | 7,531 | 7.6 |
| Males Aged 45+ | 6,423 | 7.7 |
| Females Aged 45+ | 1,030 | 6.1 |
| IMDb staff | 22 | 8.6 |
| Top 1000 voters | 813 | 7.9 |
| US users | 29,441 | 8.2 |
| Non-US users | 57,426 | 8.2 |
Target audience Research-Let me in
These are the user ratings taken from IMDb.com for the film Let me in. Looking at the graphs we can see that it was most popular with Males under the age of eighteen.
| Votes | Average | |
| Males | 24,147 | 7.3 |
| Females | 4,511 | 7.0 |
| Aged under 18 | 926 | 7.6 |
| Males under 18 | 641 | 7.7 |
| Females under 18 | 279 | 7.2 |
| Aged 18-29 | 17,100 | 7.3 |
| Males Aged 18-29 | 14,125 | 7.3 |
| Females Aged 18-29 | 2,869 | 7.0 |
| Aged 30-44 | 8,890 | 7.2 |
| Males Aged 30-44 | 7,776 | 7.2 |
| Females Aged 30-44 | 1,044 | 6.9 |
| Aged 45+ | 1,797 | 7.2 |
| Males Aged 45+ | 1,482 | 7.2 |
| Females Aged 45+ | 287 | 7.2 |
| IMDb staff | 9 | 7.8 |
| Top 1000 voters | 298 | 7.0 |
| US users | 8,873 | 7.6 |
| Non-US users | 17,555 | 7.1 |
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