Thursday 1 December 2011

Trends Analysis

Before we finalised any ideas for our horror film i decided it would be a good idea to see what has been popular amongst people in the UK in the past year. As we were thinking about doing a psychological film mixed with posession i searched for 'possessed'; as you can see from the above image, in the past year possessed has shot right up, almost doubling the ratings from the end of 2010.

Opening Titles Analysis

Dawn of the Dead
We see clips of people, covered in blood and obviously possessed from the very beginning of the opening titles, with the Director and name of the film etc written in blood red, bursting out to us as they disappear off screen; we also hear people screaming and voiceovers discussing whether it is a virus which we later find out is at a news conference. We then go on to  see distorted TV's broadcasting the conference with clips of cells mutating and more possessed people. From these opening titles we are instantly drawn into wanting to find out what it is that they are so concerned about, leading us to carry on watching the film. From the blood written titles we are aware that there may be a lot more to come.


Halloween
The high pitched creepy music of the opening titles for Halloween instantly puts us on edge, although the titles aren't written in a particularly scary font, the simplicity of the beginning still creates tension. As the flickering dim glow of the creepy pumpkin becomes brighter and the music louder the tension grows. As the titles go on the camera slowly zooms in to the eye carved into the pumpkin, still flickering dimly, all the time building the tension more and more. With halloween being a night a lot of people are naturally scared of, and the creepy smile carved into the pumpkin, with the music slowly building throughout there is  a lot of tension built even before the film has begun.






Audience Demographic Analysis Report

Bullet points of ideas

Rather than doing a mind map of ideas we found it far easier to simply bullet point them under initial headings.


Genre;
Psychocological
Slasher
Thriller
Ghost
Zombie
Horror
Warewolf
Vampire
Experimental

Shot Types;
Close ups
Extreme close ups
Establishing shot (maybe at the beginning to show the location fully)
High angle
Low angle

Editing;
Fast pace transitions
Flickers

Music;
Dark
Creepy
Tense
Heartbeat
Creaking
Subtle


Locations;
A park,
Abandoned warehouse,
Dark alleyway,
House,
Hospital,
Woodland area.

Characters;
Stereotypes
Contradict ideologies (young girl is the threat)
Stick to ideologies (middle aged man is the threat, young girl is the victim)

Clothing;
Natural
Nothing out the ordinary
Relatable




artofthetitles.com

After looking at the site' art of the titles' we started thinking about the type of fonts we wanted that would suit our horror film, or horror films.

We found some examples of fonts that we particularly liked and thought would be appropriate to the horror genre. However some of these would not be available for use to us, but we decided they would give us a good idea of the fonts we would like to use for our film.

Our Questionnaire